By Alan Graner
Hashtags are those little tic-tac-toe symbols you see on Twitter, Facebook, Google+ and other social media platforms.
Hashtags are actually metadata tags. Think of them as a type of search tool: By clicking on a hashtag you can call up a group of similar messages about industries, individuals, products, services, competitors….
When used correctly, hashtags can become a powerful marketing tool.
The Beginner’s Guide to the Hashtag
If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them.
On Twitter, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords.
How to Use Twitter Hashtags as a Prospecting Tool
As a social media marketer you know how important it is to have conversation with the right audience. But how do you find the right people and start those conversations—especially when there are some 9,100 tweets sent every second? Hashtags help you filter Twitter conversations so you can find discussions you can add to. In this article you discover three steps for using Twitter hashtags to their full potential.
Hashtagology 101: How to Use Hashtags in Your Social Media Content
The hashtag started as an informal work-around among Twitter users, but has evolved into far more. Hashtags present a fantastic opportunity for content marketers to identify social media conversations relevant to their business and get their content in front of the right people.
How to Use Hashtags to Drive Traffic to Your Website
Companies and marketers are using hashtags to attract more people and boost sales in their websites.
Hashtags have become an indispensable tool in creating hype, increasing user engagement as well as spreading relevant information on products, events and industry news and trends. Learn how to use these wisely and experience the related benefits.
How to Use Hashtags to Boost Your Online Presence
It’s been proven that using hashtags will increase your visibility. But like all things social media related, you have to use a strategy to maximize the effectiveness of your hashtags. By using the right hashtags for your business, you can attract the right visitors to your posts and ultimately lead them to your website to take action.
What are your marketing tips for using hashtags?
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Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. For a public relations campaign that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.