By Mike Fishbein.
This guest post is an edited version of the full article, used with Mike Fishbein’s permission. You can read the full article at http://mfishbein.com/pr-for-startups/.
discussed the upside of PR for start-ups. Now we examine:
The downside of PR for startups
Big media journalists are hard to reach
Journalists at big media companies like Techcrunch or The New York Times are getting slammed by cold emails from startups just like you.
If you’re a bootstrapped early stage startup, your time can be better spent on other things.
If you’re later stage, you’ll spend one of your employee’s time, which costs money.
Or you might hire a public relations firm.
Big media outlets don’t always reach your audience
A lot of entrepreneurs read Techcrunch, but if your customers aren’t techies, it probably won’t move the needle much in terms of traffic.
Lesser known media outlets often have sizable and/or highly relevant audiences
Media companies and blogs are increasingly focusing on specific niches. The more focused the topic, the more focused the audience. So while smaller, more focused, sites might have a smaller total audience size, their audience may be more relevant.
Press isn’t the only marketing channel
There are many ways to get website traffic and acquire customers. You could start your own blog, write a guest blog, use social media, do direct sales, write product content on other platforms, etc.
Guest blogging might be better than press
Guest blogging is when a site publishes a blog post you wrote and cites you (like this one). Most blogs will allow you to link to your website and/or relevant blog posts a couple times within the post and in your bio. Guest blogging has the added benefits of enabling you to control your message (you write it, not them),
How do you get press your for your startup?
Mike Fishbein is an inbound marketer and bestselling author who writes about content marketing and personal development. You can learn his business hacks at http://mfishbein.com/.