By Mike Fishbein.
This guest post is an edited version of the full article, used with Mike Fishbein’s permission. You can read the full article at http://mfishbein.com/pr-for-startups/.
The upside of PR for startups
After building something people want, acquiring customers is often one of the biggest challenges a startup faces.
Press seems like a great option to many entrepreneurs. It seems so easy…you just have to get a journalist to write about you—you don’t even have to write the article—and bam: traction.
But is getting press really the holy grail of startup marketing? There are many benefits of PR for startups, including:
Search engine optimization (SEO)
An article on a high ranking domain like Entrepreneur.com, for example, will rank much higher on Google than the equivalent article on your newly launched Tumblr blog. In addition, backlinks have one of the biggest impacts on a domain’s search result ranking. So you’re more likely to be found by someone searching on Google after getting press.
If the high-ranking site you get covered by has a lot of active readers, you can get a ton of exposure. It takes time and money to build up an audience on your own blog, but when you get covered by a big site you get access to the fruits of their labor. Their audience might click through to your site from the article, providing you with some traffic.
When a reputable site talks about your company in a positive light, it can boost your credibility in the eyes of your customers. If your audience trusts a given source, and that source vouches for you, chances are your audience will gain trust for you.
This sounds great, right?
But are there any downsides to public relations for startups? Could there be more efficient or effective ways to get customers? Is getting covered on Techcrunch the solution to your startup’s traction problem?
These considerations will be examined in Part 2 (http://dsprel.wpengine.com/truth-pr-startups-part-2/)
How do you get press your for your startup?
Mike Fishbein is an inbound marketer and bestselling author who writes about content marketing and personal development. You can learn his business hacks at http://mfishbein.com/.