By Alan Graner
Writing articles is a great way to establish credibility for you and your company. It’s also a critical component for increasing your Google rankings.
But for all that to happen, you need to write articles that are read. Here are some suggestions on how to accomplish that.
Strategize before you begin writing
Developing a good strategy helps you write articles that get read. Here are the five essential steps of that strategy.
- Planning stage. Choose a topic, research, organize your thoughts and ideas (outlines can help here).
- Pre-writing stage. As with an outline, determine your main points and sub points.
- Drafting stage. Write a rough draft. Write down all your ideas (randomly if necessary) and don’t worry about spelling or grammar.
- Break time. Take a break for a while (unless you’re on deadline), then return and reread your rough draft.
- Revising stage. Put your thoughts in order, make sure your sentences and paragraphs flow. Keep revising copy until you’re satisfied it says what you want, presents material logically and is easy to read and understand.
- Editing stage. Look for spelling, grammar and punctuation mistakes. Make any final revisions.
- Final stage. It’s often beneficial to wait a day or two (if possible) so you read your article with fresh eyes. You may want to have others read it to ensure it’s easy to understand. After making any final revisions, it’s ready to be published.
Source: Typhoon, “Having Strategy while writing articles in IMPORTANT!” in SmartBloggerz
Structure of a successful article
- The title often determines whether people will read your article, so grab their attention.
- The topic should be something people want or need to know.
- Easy to understand. Forget jargon or three-dollar words unless your audience expects them.
- Easy to read. Keep sentences and paragraphs short. Leave lots of white space.
- Relevant keywords. Research keywords about your topic and sprinkle them throughout the article. But don’t overdo it or your writing will appear clunky.
- Write like you’re explaining something to a friend. Don’t lecture.
- Lists should be bulleted to attract attention and make reading easier.
- First paragraphs introduce what kind of information you’re offering.
- Proofread several times to make sure spelling and grammar are correct.
10. Resource box. Offer links to free offers, more information, your website, etc., but don’t use it to sell.
Source: Terri Seymour, “10 Steps to a Successful Article” in SiteProNews
Finding hot topics
How do you find popular topics that will interest your readers?
- Study readers’ comments on your blog to see what interests them.
- Visit blogs in your industry or area of interest and read their comments.
- Check Twitter to see what’s trending or research hash tags for your industry or interest.
- Use Google Suggest Tool to find suggestions to search for.
- Search keywords relating to your industry or interest for similar keywords and target the ones that are most popular.
Source: “Article Writing Tips—Finding Hot Topics” in Website Marketing Pros
What strategies have worked for you?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. To add successful article writing and placement to your PR campaign, email Jeffrey Swartz at email@example.com. Or visit www.dsprel.com.