By Alan Graner
Writing articles is an excellent marketing tool to drive traffic to your website. It’s also a way to earn extra money.
Last time (http://dsprel.wpengine.com/the-abcs-of-writing-successful-articles/) I gave some tips on the ABCs of writing articles. Here now are some tips on how to market them
How to market your article for maximum impact
- Publish your article in a popular article directory. (See below.) Prospects searching for information on search engines are shown information from these article directories. If your article is relevant and has the necessary keywords, it will achieve a good ranking.
- Use the resource box to link the article to your website. The resource box appears at the end of the article and contains your short bio, expertise and perhaps reasons to visit your website. You can also offer incentives, such as a white paper, free gift, etc.
- Capture the contact information with an opt-in box. Once readers visit your website, capture their contact information with a well-designed opt-in box. Offering a free gift or free information encourages readers to fill in their information.
- Promote your article link using social media. Whenever you publish an article online, share the link via Twitter, Facebook, LinkedIn groups, etc.
Source: Yogesh Lokhande, “Article Marketing Made Simple” in Suite101.com
Popular directories for marketing your articles
Read the directories’ requirements before you submit your article(s).
Most leading article publishing sites won’t print anything that appears to be self-promotional or sales oriented. They want factual information. Some will accept articles you’ve published elsewhere, others won’t.
Perfectspace (http://perfectspace.com/five-of-the-best-article-marketing-sites-in-the-internet/) suggests these five sites:
- EzineArticles.com. It’s regarded as the leading marketing directory. Won’t accept any article that appears self-promoting.
- GoArticles.com. Publishes articles ranging from 300 to 15,000 words.
- ArticleCity.com. Allows you to submit both articles and press releases.
- Buzzle.com. Has stricter registration requirements than others since writers must be a recognized subject matter expert.
- ArticleBiz.com. Articles are categorized into topics and sub-categories and are often rated. Readers are encouraged to provide feedback.
Chris Soams at Smart Insights (http://www.smartinsights.com/search-engine-optimisation-seo/article-marketing/sites-to-consider-for-article-marketing/) suggests the following:
- EzineArticles.com. (See above)
- Go Articles.com (See above)
- Squidoo.com. It’s a free space where you can publish anything you want. Articles are indexed, Google ranks its pages highly, and you can earn ad revenue.
- ArticleAlley.com. Offers an easy way to publish your work and attract readers. Free to join.
- HubPages.com. An open community for sharing words, pictures and videos. You can also earn rewards from accolades to ad revenue.
- ArticleBase.com. Free article directory to write and find articles. Besides English, they accept articles written in Spanish, French, Russian, Chinese and Portuguese.
- Isnare.com. Article directory search engine and distribution service provider. Its network includes an encyclopedia, dictionary, bookstore and other services.
Also see: “Top 50 Article Directories” By Traffic, Pagerank http://www.vretoolbar.com/articles/directories.php
Where people can find your articles
- Twitter http://www.twitter.com/
- Facebook http://www.facebook.com/
- StumbleUpon http://www.stumbleupon.com/
- Digg http://www.digg.com/
- Technorati http://www.technorati.com/
- Reddit http://www.reddit.com/
- Delicious https://delicious.com
- Chime.in http://chime.in/
- Design Float http://www.designfloat.com/
- Google Bookmarks https://accounts.google.com/Login?continue=http://www.google.com/bookmarks&hl=en&service=bookmarks&authuser=0
Source: Misty Belardo, “The 10 Websites to Get Your Articles Discovered!”, in Ink Rebels
How have you successfully marketed your articles?
Image: Jay Lopez via stock.xchng®
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. To add successful article writing and placement to your PR campaign, email Jeffrey Swartz at email@example.com. Or visit www.dsprel.com.