By Alan Graner
The following is based on the special report, “The 10 Voice Mail Blunders (and what you can do about them)” by Jim Domanski for Telesalesmaster.com http://www.telesalesmaster.com/wp-content/uploads/The_top_10_voice_mail_blunders.pdf.
Don’t leave a voice mail too soon
Jim Domanski suggests creating a list of at least 30 prospects and start calling them. If you get voice mail, hang up and go to the next name. If all 30 go to voice mail, start over until you begin reaching live people.
You may have to call at different times or before/after work when many executives answer their own phone.
Don’t ignore the impact of caller ID
Often your name and company name are displayed on the telephone set. Is the prospect really not there? Or choosing not to answer your call?
One way to avoid this is to call the extension number preceding or following your prospect’s. When someone answers, act like you got the wrong extension and ask if Mary Smith is around. Chances are they’ll look around and transfer your call. The best part: their extension number shows up on caller ID, not yours. You can also try this by calling another department.
Or, use your cell phone or a pay phone.
Don’t leave an infomercial
Don’t leave tediously long messages that tell the prospect everything. He hears voice messages all day long, so chances are he’ll hang up after a couple of sentences and erase your message.
Don’t leave insipid messages
Grab the prospect’s attention. Tell her what you can do for her. Boring messages that are all about you, your company and your products/services will be erased.
Don’t give up too soon
Be persistent. About 87% of sales reps give up after one attempt and 95% quit after a second message. Prospects figure if your message is important, you’ll call back.
Don’t be a stalker
If you leave a message every day for weeks, don’t be surprised if the police show up at your cubicle.
About 70% of your calls will end up in voice mail. If you don’t have a strategy to deal with this reality, your time as a salesperson will be short.
For a complete list of voice mail blunders and how to successfully avoid them, read the free report listed above.
What successful tips do you use when confronted with voice mail?
Image: Carl Dwyer via stock.xchng® http://www.sxc.hu/photo/66746
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, and Orange County, CA marketing communications firm. For a PR campaign that commands attention, email Jeffrey Swartz at email@example.com. Or visit www.dsprel.com