Complete Marketing Communications Capabilities
Public relations isn’t issuing press releases – anybody with a computer and a media list can do that. At Daly-Swartz Public Relations we go beyond that to what we call PR 102. PR 102 is analysis. We analyze your marketing communications to help you sharply define your main marketing message, your unique sales proposition, your brand value, your distinct positioning in customers’ minds. Then we produce materials that clearly and forcefully deliver those messages.As a result, your customers and prospects know exactly who you are, what you represent, how you differ from the competition and why they should buy your products/services.
We’ve divided our marketing communications into two parts. The first (the basics) is covered under a monthly retainer:
- Media/analysts relations
- Corporate press kits
- General news releases
- Press articles
- Case histories/testimonials
- Press tours (editors and analysts)
- Interviews
- Speaking engagements
- Additional services
We also offer additional marketing communications that are billed on a per-project basis. You approve a written estimate before any work is begun. These services include:
- Feature articles
- Brochures
- White papers
- Web site support
- Trade show support
- Direct mail
- Newsletters
- Ads
- Seminars
Fees include all normal operating expenses such as photocopying, mileage, telephone, etc. Extraordinary costs (like travel expenses) are billed at cost without markup.