Welcome to the Orange County PR blog where we provide our followers with valuable information on marketing, public relations, advertising and other communications topics for marketing savvy business executives and owners.
Call: (949) 470-0075
Orange County PR Blog
How to become an expert in 21 difficult steps
Comments are off
By Alan Graner The Business Dictionary http://www.businessdictionary.com/definition/expert.html defines an expert as a “Professional who has acquired knowledge and skills through study and practice over the years, in a particular field or subject, to the extent that his or her o
Continue Reading →The hidden costs of pay-for-performance(PFP) PR
Comments are off
By Alan Graner DISCLOSURE: Daly-Swartz Public Relations uses the retainer system for our clients. Pay-for-performance agencies are basically media placement services. For example, if you participate in a trade show or conference, who: Develops pre- and post-show publicity? Arranges fo
Continue Reading →Is pay-for-performance (PFP) public relations really PR?
Comments are off
By Alan Graner DISCLOSURE: Daly-Swartz Public Relations uses the retainer system for our clients. How PFP views traditional PR According to the PFP model, traditional PR firms charge a monthly retainer that covers a specific number of billable hours. All billable hours are not equal,
Continue Reading →19 inexpensive PR tactics to build your startup
Comments are off
By Alan Graner How do you build a successful startup if no one knows you exist? And why should anyone buy from you when you have little or no credibility? Public relations is designed to attract attention and build credibility. But that doesn’t come cheap. Or does it? Here are s
Continue Reading →Celebrity endorsements from hell
Comments are off
By Alan Graner Who wouldn’t want Marilyn Monroe or Paul Newman was a celebrity spokesperson? It would be enough to make a company CEO froth at the mouth. Would Nike be as popular without Air Jordans? Or L’Oréal Paris without Eva Longoria? Or Jell-0 Pudding without Bill Cos
Continue Reading →Categories
- Advertising
- Blogs
- Brand
- Business
- Clients
- Communications
- Content
- Copywriting
- Creative
- Customer Service
- Design
- Direct Response
- Education
- Entrepreneur
- Freelance
- Grammar
- Images/photos
- Language
- Lead generation
- Leadership
- Legal
- Management
- Marcom
- Marketing
- Misc.
- Networking
- Public Relations
- Public speaking
- Sales
- Security
- Social Media
- Technology
- Tradeshow
- Uncategorized
- Website
- White paper
About DSPREL
Daly-Swartz Public Relations is a full-service marketing communications firm founded in Orange County, California in 1986.
Our clients demand greater brand recognition, increased sales and greater awareness of their products/services to maintain current customers and attract new ones.
Daly-Swartz Public Relations
24576 Vanessa Dr.
Mission Viejo, CA 92691
(949) 470-0075
jeffreyswartz@dsprel.com
Mission Viejo, CA 92691
(949) 470-0075
jeffreyswartz@dsprel.com
@ DSPREL 2013