By Alan Graner
“Knowledge is power,” wrote Francis Bacon (1561-1626) in Meditationes Sacrae.
Wrong, Francis baby.
There’s too much knowledge
Thanks to the Internet and social media, companies are drowning in information.
We have information at our fingertips about customer habits, preferences, buying patterns, needs, dislikes, credit history, investments, purchase histories.
We have information about market trends, market analysis, economic forecasts, trade forecasts.
Incredibly, too much knowledge can be useless if:
- We get lost in the details and can’t see the big picture.
- We become paralyzed because there are too many choices.
- We become confused when experts use the same information and arrive at different conclusions.
- We can’t keep up with expanding knowledge and become obsolete.
- We limit our potential because the knowledge base “proves” what we want to accomplish can’t be done.
- We spend so much time accumulating knowledge, of learning everything we can to make a perfect decision, that we never have time to act.
Knowledge itself means squat
When Nobel Laureate Richard Feynman taught physics at a university in Brazil, he discovered his students knew the subject forward and backward. But when it came to translating that knowledge into conducting actual experiments, they were clueless. They couldn’t translate their knowledge into action.
So what good was their knowledge?
In fact, what good is amassing information about our markets and competitors, trends and forecasts, if we never translate it into action?
As Dale Carnegie observed: “Knowledge isn’t power until it is applied.”
Agree or disagree?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.