By Alan Graner
I’m up at 6:30 a.m. checking my overnight email on my iPad. After an hour I’ve read all important messages and responded to them.
Driving to work I listen to my text-to-voice messages.
At work I flip on my PC and activate my Twitter feeds, which will scroll all day as I glance at it for key pieces of information.
My Google alerts keep me current on the happenings of my clients. My social media dashboard also tracks all client mentions so I’m prepared to answer questions and take action at a moment’s notice.
I move over to Flipboard and begin reading curated articles on specific industries as well as how to be more productive. I cut and paste pertinent material to send to clients or to add to my online library of articles.
During lunch I skim through Facebook to keep up on personal stuff, then switch over to CNN for the latest news.
Throughout the afternoon I’ll check my email periodically to make sure nothing falls through the cracks. It takes a while because I get hundreds a day.
Long into the evening I’m reading emailed reports, updates, strategies, proposals requests while lying in bed next to my wife who’s doing the same.
I barely have time to sleep. My eight-hour workday is now 20 hours long.
I can keep up with my grown kids and friends through their Facebook updates, thank God. I check my online calendar to see when we can get together—perhaps sometime next month.
I am connected to the world.
I just don’t live in it.
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.