By Alan Graner
What’s happening right now in your industry? What business intelligence can you gather? What are your competitors doing? What worldwide trends will impact your business?
If something is important it’s being tweeted somewhere in the world right now. The easiest way to find this data, of course, is by clicking on the right hashtags.
But with some 31 million hashtags, how do you find the ones important to you—especially if a strategic hashtag is only days old?
Here are a couple of resources to help you.
This is a basic search engine to find topics and hashtags as well as what’s trending on Twitter.
This free service lets you see what’s been trending over the past 24 hours. The paid version lets you listen, measure and engage in Twitter conversations and gain valuable social media insights for your industry, event, business, product, service or blog.
Billed as the most advanced twitter hashtag search engine, the site allows you to quickly find the best hashtags based on their popularity, relationships, languages, influencers ad other metrics.
What the Trend™
Want to know what’s trending in Germany? Brazil? Japan? WhatTheTrend allows you to find what’s trending in specific countries, often in their native language. You can also find the top Twitter trends during the past 30 days, and view the top contributors and activities.
The site processes some 80 million tweets per day including over 1300 cities from 120 countries. A map superimposes the latest trends in that area. You can click on the topic for more information such as graphs, images, links, topic popularity, etc. The site also offers media and marketing tools to monitor, analyze and visualize Twitter. There are free and paid versions.
The site bills itself as the first social search engine for hashtags. Type in a word or phrase into the search box to learn more about it from Twitter, Facebook, Instagram and Pinterest. It’s an easy way to follow specific topics, breaking news, trends, industry-specific information and more in real time.
What tools do you recommend to get the best business value from hashtags?
Image: Gretchens Frage via Flickr®
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. For a public relations campaign that makes you stick out from the crowd, email Jeffrey Swartz at email@example.com. Or visit www.dsprel.com.