By Harvie Singh
This is an edited version of the original article. For more in-depth information, including examples of successful lead generation tactics, visit https://www.webhostingplanguide.com/generate-quality-leads-business-using-wordpress/
Read Part 1 at: http://dsprel.wpengine.com/generate-quality-leads-business-using-wordpress-part-1/
How to drive leads to your website
Advertising on Facebook and Google is the quickest and most effective ways for you to drive traffic to your content.. You can start advertising on both platforms from as little as $5 per day.
On Facebook you can use their detailed targeting options to segment your leads by age, gender, location, state, city, ZIP code, and interests.
Once you hone down your target market you can get a constant flow of targeted traffic each day.
Facebook is awesome because it allows you to enter information about your ideal lead, and it will only show your adverts to that group.
Google, on the other hand, allows you to target keywords and places your website on the first page of the search for related key terms.
How to put your entire lead generation process on auto pilot
The final part of your lead generation funnel is to produce a series of emails sent to your leads as soon as they opt in to your list automatically.
Using Constant Contact, you’ll only need to write these emails once. It will automatically send them to each new lead over a period of time, which you can set.
Your email series may look something like this:
Email 1 (sent as soon as they sign up) – The welcome email. If you’re offering a lead magnet, this is the email where they should receive it.
Email 2 (24 hours later) – A link to other blog posts, additional tips, or customer testimonials. The objective in Email 2 is to build trust and credibility.
Email 3 (48 hours later) – The sales pitch.
And there you have it. Using OptinMonster, Constant Contact, content, and either Facebook or Google, you can put your entire lead generation on auto pilot just like Agora Pulse.
How to get new customers to keep spending money with your business
This is the easiest part.
When you convert a lead to a customer, all you need to do to keep them spending money is to send more emails.
For every $1 spent on email marketing in 2016, businesses generated $38 in sales revenue, with email marketing being voted the #1 channel for ROI.
Using Constant Contact, you can set up and send additional email series to ensure customers continue buying, all of which is done on auto pilot.
Is your WordPress lead generation on auto pilot?
Image: Creative Commons Attribution 4.0 License via Wikipedia
Harvie Singh is a location independent entrepreneur and founder of Hache Social. When he is not crushing with email marketing, he spends most of his time trying to grow a beard.
