By Harvie Singh
This is an edited version of the original article. For more in-depth information, including examples of successful lead generation tactics, visit https://www.webhostingplanguide.com/generate-quality-leads-business-using-wordpress/
Tools you need to get started
You only need two tools to get started.
Tool 1 – OptinMonster
OptinMonster provides website visitors a form that allows them to enter their details, which are saved to your list. It also sends automated emails to your leads without you having to do anything.
OptinMonster only collects leads. It doesn’t send them.
Tool 2 – Constant Contact
Constant Contact runs on the backend of your website. It processes all your leads, puts them into various segments, and sends them automated emails.
It’s best suited for small businesses, and it’s incredibly easy to set up.
These are the only two tools you need to generate dozens of leads per day.
How to create the right content to generate leads
To generate quality leads you must give prospects a reason to visit your website and hand over their details. Nobody is handing over their email address because they enjoy receiving promotional emails.
What type of content should you create?
For B2B companies it might be:
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Articles
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White papers
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Guides
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Surveys
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Reports
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How-tos
The goal of your content is simple: provide the reader something of value and develop trust and credibility with your prospects.
You only need 2-4 pieces of quality content to start..
Creating a lead magnet for your content
Sometimes using a form may not be enough to secure your lead. Consumers know they will receive dozens of emails if they give their email address, and as a result don’t give it up lightly.
This is why you need downloadable content (called a lead magnet) as a backup. The lead magnet could be something of value that encourages prospects to click on a download: a free social media strategy kit, the 10 biggest mistakes production managers make, how to fire someone without being sued.
Part 2: http://dsprel.wpengine.com/generate-quality-leads-business-using-wordpress-part-2/
Image: Creative Commons Attribution 4.0 License via Wikipedia
Harvie Singh is a location independent entrepreneur and founder of Hache Social. When he is not crushing with email marketing, he spends most of his time trying to grow a beard.
