By Alan Graner
There’s no law that states every blog, Facebook or other social media post has to be “original.”
This is especially true if you post informative items, in which case you might consider curating content (if appropriate for your audience).
Curation is the art of finding several complementary articles—usually on a single subject—writing an opening to explain why you chose them, the benefits they provide your audience(s), and writing short intros to each article along with its URL.
Much as I’m doing here.
And no, it’s not “cheating.” If your aim is to offer your audience good, solid information on a subject, content curation is an excellent way to accomplish that.
Observe:
4 Steps to Master the Craft of Content Curation
Curation can be a useful tool to boost your company’s brand. There’s a ton of content out there, so why not take advantage of it and add your own flavor? Here are four steps to get you started.
Content Curation Tools: The Ultimate List
Content tools are a key tactic in planning and publishing material. Their purpose is to provide simpler solutions to publishing higher quality and more relevant content for your audiences while supporting your organization’s content marketing strategies.
How to Create a Curated Blog Post (with 5 Free Blog Post Templates)
Curation isn’t just throwing together a bunch of articles. It’s finding valuable content for your targeted audiences and delivering it in one place. Here is a step-by-step process on compiling a valuable curated blog post.
Measure Your Content Curation Success: A 10 Question Scorecard
Your job is to find the best content for your niche. The 10 questions covered in the Content Curation Scorecard will help you gauge the quality of your curation efforts and also improve them.
How do you use curation as part of your content marketing strategy?
Image: Jon Sullivan via Wikimedia Commons
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at jeffreyswartz@dsprel.com. Or visit www.dsprel.com.
