By Alan Graner
This is based on “7 Blog Marketing Secrets The Experts Forgot To Tell You” by Stan Smith, published by Pushing Social. You can download the complete free special report at http://pushingsocial.com/7-blog-marketing-ideas-the-experts-forgot-to-tell-you-special-report/.
Go where your competitors aren’t
You can either fight your competitors or you can go where they aren’t.
In other words, while the social media crowd relies on Twitter, Facebook and Pinterest, you can beat your competitors using platforms they’ve overlooked, such as PDF files on Slideshare, podcasts on iTunes or videos on YouTube.
If you accept this strategy, it’s important you find a platform that works for you. You may have to try several before you find one(s) that are successful.
Stan Smith recommends doubling down on one social media platform such as Amazon Publishing, where it’s easy to create and sell an eBook online. Video is also an excellent blogging tool.
SEO still matters
SEO is a pain in the ass. But, it remains the best blog traffic driver because readers use Google to find blogs. You, of course, want to be on page one, and doing so requires an SEO strategy. You should
- Find the keywords readers use to research your topic
- Search listings of the top blogs for keywords they use, then look for ways to out-hustle them.
- Search for influencers where you can write guest posts.
- Use your keywords in blog titles.
Post as often as you can
The more often you post, the more traffic you’ll generate. Consider posting a minimum of twice a week. However, posting daily can increase traffic up to 500%.
For more in-depth information—as well as the four more marketing secrets—download the special report.
What secrets can you offer to increase blog traffic?
Image: Quinn Dombrowski via Flickr®
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. For a public relations campaign that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.