By Helen Nesterenko
This is excerpted from 144+ Copywriting Formulas to Get Traffic & Leads
https://writtent.com/blog/copywriting-formulas/
Copyblogger’s 10 headline formulas
- Who Else Wants __________
Example: Who Else Wants More Cake in Their Life?
- The Secret of __________
Example: The Secret of Successful Blogging
- Here is a Method That is Helping [Target audience] to [Benefit you can provide]
Example: Here is a Method That is Helping Bloggers Write Better Openings
- Little-Known Ways to __________
Example: Little-Known Ways to Improve Your SEO
- Get Rid of [Problem] Once and For All
Example: Get Rid of Your Bad Blogging Habits Once and For All
- Here’s a Quick Way to [Solve a problem]
Example: Here’s a Quick Way to Write a Great Headline
- Now You Can [Have/Do something desirable] [Great Circumstance]
Example: Now You Can Make a Cake in Just 1 Minute
- [Do something] Like [World-class example]
Example: Write Persuasive Copy Like David Ogilvy
- [Have a/Build a] __________ You Can Be Proud Of
Example: Build a Blog You Can Be Proud Of
- What Everybody Ought to Know About __________
Example: What Everybody Ought to Know About Writing for the Web
10 Sure-Fire Headline Formulas that Work
http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/
How-to headlines
- How to __________
Example: How to Write Compelling Headlines
- How to __________ – The [Essential/Complete/Ultimate] Guide
Example: How to Write the Best Headlines – The Complete Guide
- How to __________ Like __________
Example: How to Write Headlines Like David Ogilvy
- How to __________ Even [if/Without] __________
Example: How to Become a Writer Even Without a University Degree
- How to __________ While __________
Example: How to Write Great Headlines While Going About Your Day
- How to Use __________ to __________
Example: How to Use Online Tools to Generate Headlines
- How to __________ in [number] Easy Steps
Example: How to Write Compelling Headlines in 7 Easy Step
101 Headline Formulas that Capture Attention and Get Your Message Read
http://www.petersandeen.com/101-headline-formulas-post/
List headlines
- [Number] Best __________
Example: 30 Best Copywriting Tips
- [Number] Reasons Why You Should __________
Example: 82 Reasons Why You Should Blog Today
- [Number] Reasons Why __________ [verb] __________
Example: 5 Reasons Why You Should Use Twitter for Your Business
- Top [Number] __________
Example: Top 10 Copywriting Myths
- [Number] Most Common Mistakes [your audience] Make
Example: 3 Most Common Mistakes Beginning Bloggers Make
- [Number] [Adjective] Examples of __________
Example: 10 Great Examples of Call to Actions
- [Number] Best Ways to __________
Example: 5 Best Ways to Increase Your Blog Traffic
- [Number] Tips for __________
Example: 101 Tips for Online Writing
- 101 Headline Formulas that Capture Attention and Get Your Message Read
http://www.petersandeen.com/101-headline-formulas-post/
What formulas have worked for you?
Image: CC0 Public Domain license via Pixabay
Helen Nesterenko is the founder and CEO of Writtent.com that is all about finding amazing writers and creating great content.