By Alan Graner
OK, you just lost a couple of customers and suddenly you realize you need to replace them. Fast.
Then you have an uh-oh moment: there are no new leads in the pipeline.
Because you hate trolling for leads. You hate spending hours each week cold calling prospects, dealing with phone trees and voice mail. You dislike sending out mass mailings. And you absolutely despise attending countless networking events.
But most of all you hate dealing with rejection.
Yet without constantly filling the pipeline with new leads, your business is on the slippery slope to extinction.
Lead generation may never be fun, but here are 25 ways to make it less painful.
5 Hidden Tricks for Better B2B Lead Generation
These are tips and tricks savvy veterans use but rarely share. It could be they want to keep these secrets to themselves for competitive advantages, or job security, or just plain selfishness.
5 Foolproof Ways to Generate Leads from Facebook
Facebook? Surely you jest. Isn’t Facebook for fan pages and interacting with clients? Well, yes. But it’s also a valuable lead generation tool. If you’re a B2B company that isn’t taking advantage of Facebook’s potential for new business, here are five foolproof ways to get started.
5 Fundamentals of Successful Inbound Lead Generation Packages
Content, produced as part of a cohesive multi-channel package, generates more leads than it could by itself. Together, a Facebook campaign + a blog + a webinar, for example, are more powerful together than each is separately. And what makes a great package? Here are the fundamentals.
5 Tips to Better Lead Generation
Outbound prospecting calls can provide a wealth of information that can impact your sales, product development, marketing and customer service. When approached the right way, it can become your organizations most valuable resource. Here’s how to get the most out of it.
5 Ways to Improve Online Lead Generation
Many B2B marketers live by a single measurement: the number of quality leads generated. That’s why it’s crucial to make sure landing pages are optimized for maximum online lead generation potential. Here are five options for converting more landing page visitors into leads.
What tips and tricks do you use to get good leads?
Image: Dave Gingrich via Flickr®
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at email@example.com. Or visit www.dsprel.com.