By Alan Graner
Steve was trying to arrange an interview with The ABC Company president so he could write a press release about ABC’s new manufacturing process. Steve wanted to send the release in the morning, but that required a quick interview with ABC’s president and his final approval of the text.
Steve spent the day trying to get to see the president, but something always came up. As five o’clock approached he was a nervous wreck, wringing his hands and wondering how he could possibly meet the deadline.
Finally, at about 7:30, the president summoned Steve to his office where he proceeded to explain the new process and how it benefited the company’s customers.
By 10 pm Steve had the approved copy and sent it out for distribution.
Based on the above example, how would you rate ABC’s president?
d) Playing power games
e) All of the above
The correct answer: None of the above.
When working with other people we often forget a business fundamental: What’s #1 on your priority list may be #14 on theirs.
We encounter this all the time.
As a PR agency, we always think PR opportunities are a primary priority and are eager to exploit them.
However, what we’ve learned over the years is our client may be:
- Evaluating her company’s financial health.
- Working to establish a working relationship with a foreign counterpart.
- Evaluating a new distribution plan.
- Preparing a speech for a trade show.
- Studying whether or not to make a capital investment in new equipment.
- Examining reports of the company’s network security.
- Calling customers.
…and so it goes.
Compared to the president’s list, the press release is way down the priority list.
That’s a business reality.
You have two choices: Accept it. Or get an ulcer.
Agree or disagree?
Image: Palo via Flickr®
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.