By Alan Graner
Over the years we’ve had clients who’ve asked us to explain the difference between advertising and public relations.
We, of course, launched into an explanation that, to be honest, I thought was pretty good.
Recently, “Alisonbkc” wrote one of the easiest to understand explanations I’ve ever read. It was in response to “A PR pro walks into a bar…” published in Ragan’s PR Daily.
See if you agree:
You see a gorgeous girl at a party. You go up to her and say, “I’m a great lover.” That’s Direct Marketing.
You’re at a party with a bunch of friends and you see a gorgeous girl. One of your friends goes up to her and pointing at you says, “He’s a great lover.” That’s Advertising.
You see a gorgeous girl at a party. You go up to her and get her phone number. The next day you call and say “I’m a great lover.” That’s Telemarketing.
You’re at a party and see a gorgeous girl. You get up, straighten your tie, walk over to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m a great lover.” That’s Public Relations.
You’re at a party and see a gorgeous girl. She walks up to you and says, “I hear you’re a great lover.” That’s Brand Recognition.
Anything you’d like to add?
Image: Gabriella Fabbri
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. For a PR campaign that will have you laughing your way to the bank, email Jeffrey Swartz at firstname.lastname@example.org.