Public relations is a process, not an event. It takes time to get the word out, but it’s time well spent. By giving your PR program time to develop, you’ll see results beyond your expectations.
What do you get for your monthly retainer? Fair question.
The main portion of any retainer is media relations. This is the day-to-day contact with editors and analysts promoting your company. Even more important, it’s establishing a reputation for delivering professionally-produced materials – materials that are well written, informative and aimed at specific audiences.
Unlike many agencies, we’re proactive. We don’t just wait for PR opportunities, we aggressively look for them – whether it’s a speaking opportunity, the possibility for an exclusive interview or an innovative way to market a white paper. Our job is to make things happen.
To help serve you, we subscribe to an extensive database of publications. This database lets us find editorial opportunities in the publications you need to appear in well in advance of publication. We work with you in coming up with appropriate ideas, pitching them to editors, producing the materials and getting them placed. Usually we can measure the results in millions of impressions.
We also keep our staff deliberately lean and mean, so you don’t have to pay for a lot of unnecessary overhead. All customer service, media relations, creative direction and writing is done in-house. Everything else is outsourced to our network of award-winning freelancers. We’ve worked with these professionals for years because of their amazing talent and their passion for their work. Because of them, we can offer you additional services that rival the biggest agencies – at one-fourth to one-half the price.
Finally, when you work with Daly-Swartz Public Relations, you work with senior staff. There are no juniors and no constant turnover in personnel. The team you sign up with is the team that works with you.