By Alan Graner
Maybe you’re a start-up or a small business. You know you need PR, so why not do it yourself (DIY)? After all, think of all the money you’ll save.
DIY PR isn’t “free”
Reality check: the time you spend doing your own PR isn’t “free.” If your time is worth $100 an hour and it takes you three hours to complete a PR task, it costs $300. Actually the cost is double that because that’s three hours you’re absent from running your business, which costs you another $300.
Think you’re getting your $600’s worth?
Really, how hard can do-it-yourself PR be?
If you think public relations consists of merely sending out press releases, you are mistaken my friend.
Typical duties a PR professional may perform include:
- Developing a strategic public relations plan
- Building credibility and trust
- Boosting SEO rankings
- Writing and publishing case studies
- Arranging editorial tours so you can meet leading editors and analysts in your industry
- Providing tradeshow promotion
- Finding and obtaining speaking engagements
- Obtaining interviews with leading trade publications and local media
- Managing a public relations disaster that can ruin your company and your reputation
- Providing content to leading bloggers and influencers
And this is just a sampling.
The bottom line
If you don’t have the background or the abilities or the knowledge or the time to produce effective public relations, do-it-yourself PR wastes both your time and your money.
Your business deserves better than that.
Agree or disagree?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at email@example.com. Or visit www.dsprel.com.