By Alan Graner
What is the mindset of today’s 18-year old?
Since 1998, Beloit College has published its annual Mindset List® that tracks significant milestones for incoming freshmen. Beloit College’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride created the list to make faculty members aware of dated references and a changing worldview.
Mindset List websites at Beloit College and at www.mindsetmoment.com (the media site webcast) and their Facebook page receive more than a million hits annually.
Below are 10 of the 75 items on Beloit College’s list. For the complete list visit http://www.beloit.edu/mindset/2015/.
For today’s 18-year-olds:
- Ferris Bueller and Sloane Peterson could be their parents.
- The only significant labor disputes in their lifetimes have been in major league sports.
- There have nearly always been at least two women on the Supreme Court, and women have always commanded U.S. Navy ships.
- Amazon has never been just a river in South America.
- Women have never been too old to have children.
- The Communist Party has never been the official political party in Russia.
- Faux Christmas trees have always outsold real ones.
- Music has always been available via free downloads.
- Electric cars have always been humming in relative silence on the road.
- Public schools have always made space available for advertising.
Copyright© 2011 Beloit College
Mindset List is a registered trademark
What was the world like when you were 18?
Image: First freshmen class at North Carolina College of Agriculture and Mechanic Arts 1889 via Wikimedia Commons
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. For a PR campaign that can help you crack the Top 10, email Jeffrey Swartz at firstname.lastname@example.org.