By Alan Graner
We’ve worked with a lot of small companies over the years. When it comes to social media in general, and blogging specifically, most are not interested.
They don’t see any return on the time and effort it takes to blog.
If that is your belief, consider this.
12 reasons for small businesses to blog
Blogging helps you:
- Lead prospects and customers to your website. (Studies show the more you blog per month, the more web traffic you attract.)
- Establish a higher ranking on search engines.
- Establish your credibility.
- Present yourself as an industry leader. You’re able to express your expertise on topics and problems that interest your prospects and customers.
- Show prospects and customers how to solve common problems.
- Persuade prospects and customers your products/services are vital to their success.
- Develop relationships with prospects and customers. Blogging is inherently more “human” than a website.
- Maintain a dialog with your prospects and customers as your respond to their questions, problems, criticisms, suggestions, etc.
- Create content that constantly changes (unlike most websites), becoming a strategically important part of your content marketing efforts.
- Face mistakes, errors, rumors and problems head-on to bolster your credibility.
- Target potential customers.
- Educate your prospects and customers.
How has blogging helped your small business succeed?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. For a public relations campaign that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.