By Alan Graner
If you’re on social media, chances are you’ve seen infographics. They combine images and data to present information better than text or graphics alone. They’re also versatile. You can use them for news, presentations, press releases, blog posts and articles. As an extra bonus, infographics are more likely to be shared via social media than a standard blog post or article.
How to Get Started with Infographics
You want to use infographics in your marketing but you don’t have a graphic designer on staff and can’t afford to hire one. Fortunately there are online creation tools to help you. Here’s how to get started.
Infographics as Marketing Strategy: 12 Take-Away Points for Business
In a University of Pennsylvania study, people who only heard a presentation retained just 10% of the content. However, when visuals are added, retention soared to 50% by providing users with attention-getting mechanisms and engagement from start to finish. Here are 12 ways you can use infographics for more engaging marketing.
The Ultimate Guide to Marketing Infographics
If you’re ready to impress readers with creative, informative designs that build your brand, then check out these resources. They range from how to create awesome infographics to how to market them to how to create brand awareness, lead generation and sales.
The Ultimate Guide to Marketing with Infographics
A well-executed infographic is more than just an enjoyable learning tool compared to dull, monotonous copy. It can also do wonders for your marketing. This unique approach actually uses infographics to show you how to successfully market infographics.
8 Steps to Designing the Perfect Infographic
Infographics are an easy way to simplify a complicated or confusing subject with an easy-to-read and understand communications piece. But an infographic is more than just a pretty picture. It must be carefully planned to be successful. Here’s one way to accomplish that.
How to Create Infographics: 20+ Resources to Get You Started
These resources include tools, designers, crowdsourcing venues, freelancers and consultants to help you create infographics that drive links, social shares and traffic back to your website.
The 5 Best Free Tools for Making Slick Infographics
You want to use infographics to add impact to your documents, blog posts and presentations but don’t want to spend a fortune doing so. Here are five free programs for you to consider.
Five Biggest Infographic Mistakes Marketers Make
Infographics are beginning to show up everywhere: in blogs, articles, whitepapers, social media. But all too often infographics actually make it more difficult to understand the information presented or, worse, outright mislead the reader. Here are five mistakes you should avoid.
How are you using infographics?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.