By Alan Graner
Over the years we’ve met with scores of startups and have learned a lot about your particular challenges, one of which is usually funding. The reality is, many startups simply can’t afford PR.
How do you get your new venture noticed? Here are some proven tips.
How to Get Media Coverage for Your Startup: A Complete Guide
Getting media coverage for your startup is essential for growth. PR can help with many issues such as new signups, getting investments, partnerships and business development deals. If you’re a first-time entrepreneur without a huge personal network to help you get the word out, press coverage can be an amazing way to do it. Here are four in-depth sections to get you started. Warning: this is a long, detailed article.
PR Secrets for Startups
Every VC and every successful entrepreneur will tell you great PR can make your company. On the other hand, mediocre PR can stifle your growth and perhaps damage existing and prospective relationships. The main obstacle standing between you and success is getting customers, and good press builds the bridge between you and them. To reach the next level you need to know the following 12 secrets of effective PR.
5 DIY Public Relations Tips for Startups
If people don’t know about your product or service, how can they buy it? You need to make PR a priority to get the word out and accumulate valuable leads. But, what if you can’t afford PR? Here are 5 tips to help you develop your own do-it-yourself PR.
5 Effective Public Relations Tips for Startup Businesses
You’ve just launched your business and are still in the early stages. How do you portray your products or services, especially if they’re not groundbreaking? How do you even begin a PR campaign, and how much will it cost? Here are 5 tips to learn about the art of effective PR without an expensive PR firm or a large budget.
Four PR tips every startup should employ
PR isn’t all about convincing journalists to write about your business or persuading customers to buy your products or services. It’s about building and maintaining relationships. Here are four things you can do today that will help improve your chances for success.
3 Fundamentals Learned the Hard Way about Generating PR for a Startup
Can you get good media coverage without using a PR agency? Yes. Journalists want to write good stories about startups and welcome cold email pitches. Here are 3 ways to pitch them the right way to improve your chances for getting your story told.
What tips can you add?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.
An earlier version of this blog appeared March 9, 2015