By Alan Graner
Our attention spans are getting shorter. According to “Attention Span Statistics” http://www.statisticbrain.com/attention-span-statistics/, the average human attention span in 2000 was 12 seconds. In 2015? 8.2 seconds. (By comparison, a goldfish’s attention span is 9 seconds.)
What’s going on? Too much information and too little time.
As a result you have 8 seconds to attract and hold your prospects’ attention. Think you can do it?
To help you out, here are some proven tips to help grab those eyeballs..
- Focus on the customer, not the channel.
- Eliminate silos that prevent consistent brand experiences across channels.
- Create channel value by fulfilling customer needs.
- Create a consistent brand message across all channels.
- Measure conversion impact data, not vanity data.
7 Ways to Market to an 8-Second Attention Span
Keep your eye on the ball
- Focus on what’s most important.
- Keep messages succinct and on-point.
- Keep it simple.
- Establish trust and value by not over saturating.
Marketing to the Shrinking Attention Span of the Modern Consumer
Don’t rile your prospects
- A slow-loading website is your biggest threat.
- Users are less tolerant when dissatisfied.
- Respond quickly or your brand will die.
- The more often prospects see your offer, the more likely they will act on it.
Decreasing Attention Spans and Your Website, Social Media Strategy
Tricks that attract attention
- Using the element of surprise grabs attention faster than telling things we know.
- Asking questions piques curiosity.
- Using curiosity makes people want to know more.
- Using negatives taps into people’s insecurities.
- Offering how-to reveals “secret” knowledge.
- Making it personal by using “you.”
Headline Psychology: 8 Tricks to Attract User Attention
How do you hold prospects’ attention longer than 8 seconds?
Image: Public domain via Pixabay
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at email@example.com. Or visit www.dsprel.com.