By Alan Graner
What’s so important about being #1?
Being the leader confers upon you distinction, a badge of accomplishment, a sign of success, bragging rights
Being #1 engenders confidence, prestige, exclusiveness, sales.
After all, if you’re #1 you must be the best. And who wants to buy from second best? (Unless that’s all one can afford.)
But alas, you say, you’re only #8 and you’ll never catch up to the Big Boys and Girls.
There’s no need to despair because…
Now you too can be #1
Logic tells us there can be only one #1, but logic would be wrong.
Everyone–even you–can be #1…if you think smaller. If you keep segmenting the marketplace into smaller and smaller niches until you eventually reach one that you can rule.
So you’re not #1 in America. Think smaller. What’s wrong with being #1 in downtown Peoria? Or:
- #1 in customer satisfaction for smartphone banking app startups in 2017.
- #1 in women’s plus size casual pants.
- #1 software program for data segmentation.
- #1 for ranking IT data center managers.
- #1 employer of FORTRAN coders.
- #1 tax preparer for city utilities.
- #1 choice of female software security entrepreneurs.
Remember, even Avis famously became #1…for being #2.
Of course, it does you no good to be at the top of a category no one cares about, such as #1 in lint-free quilts.
Bottom line: if you’re not #1, you’re still thinking too big.
Agree or disagree?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.