By Alan Graner
You want to buy a laptop computer. Consider your choices. There are:
- 6 display types
- 10+ display sizes.
- 11+ RAM choices
- 8 Intel CPUs and 10 AMD CPUs (including several core types)
- 5 computer graphics processors
- 10+ hard disk sizes
- Windows, Mac and LINUX operating systems, with many varieties of each
- And over 50 brand names
But wait, there’s more! There is also a wide variety of:
- Display resolutions
- Battery lives
- CPU speeds
- And, of course, prices
And just to make things interesting, the best brands to buy change from year to year.
Too many choices? Want something simpler?
How about breakfast cereals. No, wait, that’s not easy either. There are over 100 choices to make.
Cars? The available configurations run into the thousands.
Office suites? Assembly line equipment? Private jets? Telephone systems?
Stop! My head hurts!
Here’s the kicker!
The human brain has difficulties making a decision when more than three choices are involved.
Consider this when you offer your products and/or services. Because, when faced with too many choices, the natural inclination is to make no decision. And you lose a sale.
What’s needed here is some kind of guide to simplify the process.
And that’s what we’ll examine next time.
Do you have a program in place to guide purchasers through the buying cycle?
If not, why not?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.