By Alan Graner
Nobody thought outside the box until the 1970s when management gurus stumbled upon this vital concept.
Today you can’t solve problems, create unique ideas, handle baffling situations, develop effective plans, encourage your workforce or come up with novel ideas unless you think outside the box.
Makes you wonder how anyone accomplished anything before 1970s.
What is the box?
I assume it’s the status quo or the way things have always been done.
The box can’t be all bad because people have been thinking inside it for thousands of years, and we’re still here.
Nobody knows what the box exactly looks like, though I’m pretty sure it contains a leading edge that is occasionally bleeding, as well as an envelope that can be pushed.
Also, I assume the box isn’t very large since it wasn’t discovered until some 40 years ago.
How do you know if you’re thinking outside the box?
Was the smartphone created by thinking outside the box? Or is it derived from the telephone?
Is it possible that only the original telephone was created by thinking outside the box, and all subsequent refinements like smartphones were actually created inside the box?
Or did the telephone slip inside the box, making innovations like the smartphone outside thinking?
Did the Wright Brothers think outside the box, or did they simply use existing principles within the box to develop the first airplane?
Can you use ideas inside the box to create new ideas outside the box?
Newton, who forever changed the rules of physics, claimed that if he saw farther, it was because he stood on the shoulders of giants who came before him. Did he think outside the box?
Is it even possible to truly think outside the box?
Moreover, if everyone is thinking outside the box, who’s taking care of the box itself? The maintenance department?
Sorry, but to me it’s all too confusing.
Perhaps it’s time to forget about the box with its leading edge and pushed envelope and just concentrate on developing innovative ideas from wherever they come.
After all, we don’t want to box ourselves in.
Have you ever thought outside the box?
Image: Wikimedia Commons
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.