By Alan Graner
Is Pinterest right for your business?
- Check your Google Analytics. If the traffic referral section indicates Pinterest is already driving traffic to your site, then your customers are telling you should consider Pinterest.
- Audit your visuals. Identify your highest quality visual content and make it easy for users to find it.
- Produce a steady stream of good content. It should be niche-specific, not just promotional, and help customers express themselves.
- Check your availability. Pinterest doesn’t require constant updates, but it does require some time. Do you have that time?
Source: Jason Miles, “5 Ways to Tell if Pinterest is Right for Your Business,” in Social Media Examiner http://www.socialmediaexaminer.com/pinterest-for-business/
4 reasons for B2B companies to use Pinterest
- Pinterest’s push mentality. The site requires little interaction with others. As a result, you can publish content on your own timetable without worrying about constantly updating material like you do on other social media.
- SEO value of inbound links. A major selling point—it connects images with a stored link that makes it easy to return to the original pins. These inbound links boost SEO.
- Niche value. You can hone in on the industries and people who are most important to use by creating industry-specific boards and using specific keyword searches.
- Expert positioning. You can use open boards that allow you to collaborate with partners and clients.
Source: Karlie Justus, “4 Reasons for B2B Marketers to Explore Pinterest” in Social Media B2B http://socialmediab2b.com/2012/01/b2b-marketing-pinterest/
How to use Pinterest to promote your business
- Share your products. Pin your own products to share with other users. Use several boards to group your pins into product categories for specific customers.
- Add to gifts. When you add a price tag to a product, you can link it to your website. These items are automatically included in Pinterest’s virtual gift idea catalog.
- Highlight services. Share photos that inspire or share a message about your work, such as photos of client goals or the results of your services.
- Maximize SEO. Create quality backlinks to your products. Use targeted keywords to attract target customers and encourage them to visit your site. Share your product pins on other social networks to encourage more links.
- Offer added value. Link to outside products that complement your own.
- Offer exclusive content. Offer exclusive discounts or other promotions such as free eBooks.
- Engage with users. Thank them for repining your items. Follow others. Ask for feedback.
Source: Bridget Sandorford, “7 Ways to Use Pinterest to Promote Your Business—Plus Infographic” in Jeff Bullas.com http://www.jeffbullas.com/2012/02/02/7-ways-to-use-pinterest-to-promote-your-business/
What successful Pinterest tactics have you used to promote your business?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. When you want to integrate social media into your PR campaign, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.