By Alan Graner
Congratulations. You’ve gotten your startup off the ground.
Now comes the hard part: making it a success.
Sure, you’ve got the products and/or services in place. You’ve got your marketing plan. You’ve established routines for day-to-day operations.
The only thing missing is customers.
Problem is, how to you attract customers if no one knows you exist?
Fortunately there’s a solution: public relations.
PR is especially important to startups and new businesses because it’s one of the best proven tactics for attracting new business.
PR Secrets for Startups
The major obstacle standing between you and success is getting good customers, and one of the functions of PR is building bridges between you and your prospects. Here are 12 insider secrets on how to do just that.
PR for Startups
In a 3-minute video, Jennifer Witter, Inc.com’s public relations expert, offers five crucial points to consider when developing a public relations strategy for your startup.
Four Rules for B2B Public Relations Success
You want a solid foundation for ROI-based PR. After all, you don’t have time or money to waste. According to PR expert Christopher Ryan, there are only a few unassailable rules that must always be followed to ensure success. Here are four of the most important ones.
5 PR Tips to Help Your Small Business Thrive
Good public relations is more than just getting “ink.” It’s about clearly understanding what you want your business outcomes to be and using the power of strategic communications to help get you there. Here are five tips to help you get started.
How have you used PR to get your startup off the ground?
Image: © Dollar Photo Club
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.