By Alan Graner
A landing page is a web page designed to turn targeted prospects into customers by:
- Generating sales of a specific product or service, and/or
- Capturing information for future marketing efforts
Customer information is normally captured by using a lead form. How much information you require in the form is a matter of debate, but at minimum you want name, email address, company and location.
Often a special offer that’s of particular interest to your targeted audience—a white paper, article, ebook—is offered as a free gift to entice them into filling out the lead form.
Since the landing page exists to generate sales and/or leads, building an effective landing page is critical for your success.
One key to that success is building your building page “by the numbers.”
2 Practical Landing Page Tips That Will Save You Money
3 Common Landing Page Flops To Avoid
3 Tips for Building an Effective Landing Page
4 Strategies to Bend Rules on Landing Pages and Double Conversion Rates
5 Landing Page Mistakes that Crush Conversion Rates
7 Newbie Landing Page Mistakes
8 Quick & Dirty Tips for Landing Page Optimization
10 Tips For Creating a Brilliant Landing Page
10 Tips for Landing Page Optimization
10 Tips for Lead Generation Landing Pages
15 Ways to Increase Trust in Your Landing Pages
50+ Examples of Highly Optimized Landing Page Design
What tips do you suggest?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. For a step-by-step approach to a successful PR campaign, email Jeffrey Swartz at firstname.lastname@example.org.