By Alan Graner
There was a time, not too long ago, when I enjoyed sitting at the breakfast table with a cup of coffee reading the newspaper.
Apparently I shouldn’t do this anymore because newspapers are dead. It’s all over the news.
Newspapers aren’t the only communications channel that are “dead.” Over the past few years almost every communications channel has died. All that’s left is the iPad.
This has proven to be a boon to many marketers because, as one communications channel dies, users have to pay again to use the next one. Example: When videotapes died, you replaced your movie collection with DVDs. When DVDs died, you replaced your collection with Blu-Ray. Now we don’t need Blu-Ray because we have Netflix.
Here is a quick summary of what died and what replaced it.
|Dead Communications Channel||Replacement|
|Public relations||Social media|
Now we have The Internet of Things that communicates directly with refrigerators, washers, garage doors, thermostats and Roombas.
What do they replace?
What communications channels do you miss?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.