By Alan Graner
The following is based on “A Complete Guide to Business Blogging” by Jasmine Henry, published by IMQ Inbound Marketing Agents http://www.inboundmarketingagents.com/the-complete-guide-to-business-blogging#.UwK9VPRDtfA. The eBook is free, though registration is required.
Why is business blogging important?
- 44% of online shopper begin researching products using a major search engine.
- 75% of search users never scroll past the first page.
- 60% of traffic goes to one of the top 3 web pages.
- If search engines can’t find you, prospects can’t find you.
A business blog is one of the best ways to achieve and maintain a high search ranking. Regularly publishing a business blog results in a higher search ranking, increased website traffic and new leads. On average you can expect:
- 55% more website visitors
- 97% more inbound links
- 434% more indexed pages
Acquiring new customers is the lifeblood of any business. According to studies, business blogging one of the best ways to achieve this. The more you blog, the greater your chances of acquiring new customers.
|Blog Frequency||% of blogs acquiring customers|
|Less than monthly||43%|
|2-3 times per week||70%|
|Multiple times per day||92%|
The average blog takes about an hour to write. Your ROI:
- Percentage of bloggers who acquire a customer via their blog: 66%.
- Cost of starting a blog: $0.
A 7-step approach to starting a business blog
- Pick a template.
- Remember SEO.
- Perform keyword research.
- Develop a content calendar.
- Write keyword-optimized content.
- Write powerful blog titles.
- Format your blog post for readers and search engines.
- Incorporate calls to action for greater lead generation.
- Drive traffic to your blog.
10. Use basic blog analytics.
11. Promote your blog using social media.
For in-depth information on how to get started, download the Guide.
How important is blogging for your business?
Image: Roger Cadenhead via Flickr®
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA marketing communications firm. For a public relations campaign that makes you stick out from the crowd, email Jeffrey Swartz at email@example.com. Or visit www.dsprel.com.