By Alan Graner
we explained how the reptile brain turns male brains to mush at the sight of a bikini babe and renders them hapless victims of advertising.
Here we investigate how this happens and what, if anything, you can do to thwart evil ad persons.
Face it: You’re just a caveman in an Armani suit
In the wild, male animals compete for females by displaying peacock feathers, performing ritual mating dances, producing bullfrog croaks and other interesting behaviors.
Since human males have none of these resources, they attract women with power toys: expensive cars, expensive clothes, expensive getaways.
What do these items have in common? Exactly! They are products you can buy to enhance your sex appeal.
Here, then, is how ads work their insidious manipulation.
- A young man sees the beautiful bikini woman.
- His limbic brain urges him to attract her for procreation.
- The bikini babe exploits his limbic urge by intimating the product she’s selling will make him more attractive than lesser males.
- The male brain turns to silly putty and becomes highly suggestible.
- He buys her products to increase his mating opportunities.
Next: The limits of bikini power
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.
An earlier version of this article appeared November 16, 2011 http://www.dsprel.com/marketing-101-when-in-doubt-show-a-babe-in-a-bikini-part-ii/