By Alan Graner
Did you know coffee will kill you? But if you drink four cups a day, you’ll live longer.
Did you know that most plans fail? But you can’t succeed without one.
Did you know earning a college degree isn’t worth the cost? But a college education is essential for success.
How do we know all this?
The experts tell us so.
What qualifies someone to be an expert anyway?
Education? Experience? Longevity?
Education doesn’t qualify you to be an expert.
Dr. Alfred Velpeau, a French surgeon and professor at the Paris Faculty of Medicine declared anesthesia was a fantasy and not worth looking for. Was he an expert?
Experience doesn’t qualify you to be an expert.
In 1901 Wilber Wright told his brother Orville, “Man will not fly for 50 years.” Was he an expert?
Longevity doesn’t qualify you to be an expert.
To his dying day, Albert Einstein rejected the principle of randomness which lies at the heart of the quantum universe. Was he an expert?
The future according to Thomas Edison
When it comes to experts, few people are more qualified than Thomas Edison, one of the greatest inventive minds in human history. If anybody could see the future, it would be the man who helped create it.
So how did this genius view tomorrow? He stated:
- The phonograph has no commercial value.
- Talking pictures would never replace silent films.
- The radio craze will die out in time.
If Edison can be so very wrong…
Who can you trust?
Here’s my rule of thumb.
If someone has a reputation as an industry guru, give him/her the benefit of the doubt until you learn otherwise.
However, if an industry guru, no matter how brilliant, speaks outside his/her area of expertise, take it with a grain of salt.
Remember, it was Charles H. Duell, Commissioner of the U.S. Office of Patents in 1899, who declared unequivocally, “Everything that can be invented has been invented.”
You’ve got to believe him. He’s an expert.
How do experts gain your trust?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at email@example.com. Or visit www.dsprel.com.