By Alan Graner
Marketing is tough. These tools make it easier.
https://infogr.am/ Free. Business rates start at $19/month
Nothing perks up content like graphics. Infogr.am lets you choose from over 35 charts (including bar, line, area) and hundreds of maps to tell better stories and to make data easier to understand. Over 20 ready-made designs let you create charts and visualizations quickly. You can also create animated GIF charts and interactive maps.
http://www.curata.com/products/content-curation-software Starts at $499/month
Developing quality content over time can be a real challenge, especially if you don’t have a dedicated content writer. Enter Curata. It finds relevant content for your business or industry and allows you to curate and publish it—automatically—to generate interest, leads and revenue.
https://issuu.com/ Free. Paid versions start at $35/month
Instead of digitally publishing your articles, whitepapers and other content to a limited number of readers, you can now reach a worldwide audience with issuu. Your content is uploaded and presented in a beautiful magazine-like reader that’s instantly available. issuu attracts potential customers and provides a powerful public relations tool for readers who rely on the site for information about topics of interest.
https://www.yammer.com/ Free. Paid versions start at $3/month.
If your business depends on collaboration, you know how difficult it can be to keep everybody up to date and on the same page. Yammer is team messaging made easy. It lets you create team groups in which documents, videos, photographs and other content are available in a central location. Team members can discuss, share and answer questions. Groups can be private or public. Public groups can interact with other public groups within your company.
https://www.woopra.com/ Free. Paid versions start at $79.95/month
Do you know what your customers are doing? Woopra promises to tell you in five minutes. You can build comprehensive profiles of each user and track their activities, then create precise customer segments. With customizable analytics, you can quickly find the customer data and insights you need to reveal what’s working and what’s not. Discover why leads aren’t converting. Measure customer engagement. Create a personal experience for your users. All in one centralized location.
What marketing tools do you recommend?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.