By Helen Nesterenko
This is excerpted from 144+ Copywriting Formulas to Get Traffic & Leads
Writing compelling headlines that grab your reader’s attention and convince them to keep reading is incredibly important, but sometimes you might not have the time to spend hours on perfecting your headline. These formulas are a quick and effective way to write compelling headlines, and can also be used when writing other types of headings (e.g., sub-headings, email subject lines). All you have to do is fill in the blanks!
15 high-converting headline formulas
- [Number] Lessons I Learnt From __________
Example: 15 Lessons I Learnt From My First Copywriting Job
- The Ultimate Guide to __________
Example: The Ultimate Guide to Copywriting
- How to Survive Your First __________
Example: How to Survive Your First Trip Overseas
- What [Group/Celebrity/Expert] Can Teach You About [Topic]
Example: What David Ogilvy Can Teach You About Advertising
- Behind the Scenes of a __________ Or… A Day in the Life of a __________
Example: A Day in the Life of a Copywriter
- [Number] Out of [Number] [Group Members] Can’t/Don’t __________. Are You One of Them?
Example: 7 Out of 10 Bloggers Don’t Research Keywords. Are You One of Them?
- Make Your First Sale in Just [Number] Hours. Watch This Video to See How!
Example: Make Your First Sale in Just 3 Hours. Watch This Video to See How!
- Are You Still Wasting Money on __________ Without Anything to Show for It?
Example: Are You Still Wasting Money on Fancy Websites Without Anything to Show for It?
- People Regularly Pay Me [$] for This Information – But You Can Have it FREE
Example: People Pay Me $100 for This Information – But You Can Have it FREE
- How to Make [$] with Your __________, Step-by-Step
Example: How to Make a Full-Time Income with Your Computer, Step-by-Step
- How to Permanently Stop Your __________, Even if You’ve Tried Everything!
Example: How to Permanently Stop Your Web Visitors from Leaving, Even if You’ve Tried Everything!
- Is [Subject] a Scam? Find Out If You’re Putting Your __________ at Risk
Example: Are Those SEO Strategies You Just Learnt a Scam? Find Out If You’re Putting Your Blog at Risk
- How Your __________ is Ripping You Off – And What to Do About It Right Now
Example: How Your Lawyer is Ripping You Off – And What to Do About It Right Now
- Recently [Down-Sized/Fired] [Profession] Reveals the Dirty Little Secrets [to/of] __________
Example: Recently Fired Fast Food Worker Reveals the Dirty Little Secrets of What Customers Should and Shouldn’t Eat
- [Number] Little-Known Factors That Could Affect Your __________
Example: 10 Little-Known Factors That Could Affect Your Blog Traffic
Steal these 15 Proven Headline Formulas for Your Next Landing Page or Blog Post
Helen Nesterenko is the founder and CEO of Writtent.com that is all about finding amazing writers and creating great content.