Here are three ways savvy B2B companies can deliver their message and provide value to customers:
- Quantify your value to customers in dollars. Also, provide lots of data to make your case to another business.
- Drill down to individual buyers. Increasingly, the objective in online B2B marketing is to develop individualized marketing content for customers depending on where they are in the buying process.
- Build brand recognition by encouraging your technology departments to become expert bloggers and content creators.
3 Trends Shaping B2B Marketing
Are you making any of these B2B marketing mistakes?
- Not having a defined social media strategy.
- Not sending relevant and timely messages.
- Not having an accurate picture of your database.
- Not taking advantage of your online community.
- Not using best practices or acting on lessons learned from past campaigns.
5 Mistakes B2B Marketers Need to Avoid in 2010
If you’re involved in content marketing, here are seven ways guaranteed to turn off your readers:
- Use jargon, hype, fluff and puffery.
- Ignore specific value statements.
- Don’t provide evidence to prove promised results.
- Write in a tedious, inflated style.
- Ignore industry trends or issues.
- Use ambiguous takeaways instead of powerful calls to action.
- Write for robots, not humans.
B2B Marketing Content Turnoffs
An excellent method for building your reputation and promoting your produces and services is to comment on blogs written by industry thought leaders and influencers. But how to you find them in your field? Here are eight ways:
- Search Google and Google Blog.
- Use other search engines to get results Google might not offer.
- Use Twitter Search to find people tweeting about your industry.
- Review your LinkedIn connections for industry leaders.
- Search Technorati to find blogs in your industry.
- Read industry publications.
- Network at trade shows and conferences.
- Talk to your own company executives.
9 Ways to Find Your B2B Industry Influencers
How have you been successful in marketing your B2B company?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.