By Alan Graner
One of the major hurdles startups have is lack of credibility. Nobody knows who you are, what you represent, how you differ from the competition, why they should buy from you, or how long you’ll remain in business.
The value of public relations for startups
- PR builds credibility and brand awareness over time.
- PR is indispensable for reputation management.
- PR is essential for investor relations.
- PR facilitates internal communications.
- PR provides expertise in media relations.
- PR helps convince purchasing agents to specify your products/services..
- PR molds how you are viewed in the marketplace (positioning).
- PR assists you in establishing a unique industry niche.
- PR creates strategies to reach and engage with specific influencers.
- PR builds thought leadership.
- PR spreads your messaging (USP) across all channels.
- PR develops content to get high rankings on search engines.
- PR delivers crucial third-party validations through case studies, social media, reviews, articles and other media to increase your credibility.
- PR educates and informs your target audience.
- PR helps you create dialogs with prospects and customers through social media.
- PR is essential for crisis management.
- PR offers greater value and than advertising.
- PR offers the press contacts and relationships you need to get published in media you could never afford to advertise in.
- PR can make you more successful in securing early funding.
- PR helps generate new leads.
Can you do all this yourself?
Sure. Assuming you know what you’re doing and have the time to do it.
But then you’d be in the PR business and not your business.
What would you add?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business marketing content and distribution firm. For content that makes you stick out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.