By Alan Graner
How do you build a successful startup if no one knows you exist? And why should anyone buy from you when you have little or no credibility?
Public relations is designed to attract attention and build credibility. But that doesn’t come cheap.
Or does it?
Here are some proven, inexpensive PR tactics you can use today.
- Declare what your business stands for and how you differ from the competition.
- Communicate with influencers on social media.
- Develop valuable content to establish your voice with the press and industry leaders.
- Use industry awards as a tactic to attract favorable attention.
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny
- Provide a unique point of view. Develop interesting topics and blog about them, then turn your blogs into an eBook.
- Stress quality over quantity. Aim for top- and mid-tier publications and provide content they’re eager to print.
- Develop a plan to effectively measure your PR.
- Use PR freelancers so you can focus on your business and not on meeting a retainer.
Generate Great PR on a Shoestring Budget With These 5 Tips
- Package your key benefits so they’re easy to understand, and make them credible.
- Use press releases to tell a compelling story backed by facts.
- Work with journalists, especially those in your trade media.
- Create compelling content using relevant hashtags on Twitter.
- Write guest posts to expose your business to others and drive traffic to your website.
How to Kickstart Your Startup PR with Little to No Expense
- Identify and pitch the press you really want
- Use an infographic to visually tell your story
- Don’t use a cut-and-paste pitch. Journalists and editors receive hundreds of pitches a day. Make yours memorable and newsworthy.
- Find journalists on Twitter you want to reach and comment on their tweets.
- Be specific. Use facts and statistics to make your case, not generalities.
- Get to the point quickly. Reporters and editors are busy and hate fluff.
7 Must-Do Tips for Startups to Generate Good PR
What tricks do you use to get inexpensive PR?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.