By Alan Graner
Read any business book or article and the author will insist that innovation—change—is the best guarantee of continued prosperity and industry dominance.
But really, what do they know? Most of them are academics living in their ivory towers with little or no practical knowledge of how things are really done in the business work.
Any company worth its salt realizes change is scary, unpredictable, uncontrollable and chaotic.
What if it doesn’t work? What if change results in lost productivity, lost revenues, lost customers? In today’s competitive world, such results could be catastrophic. They could lead to buyouts, hostile takeovers, bankruptcy or shutting down the business.
Even worse, you could lose your job!!!
No, the only safe path is progress without change.
To accomplish this you must create the right mindset. You must protect your company, your colleagues, your retirement plan.
Fortunately, there is a simple way to accomplish this. All you need to is memorize the following phrases:
- Impossible, it can’t be done.
- This really isn’t a good time. Let’s wait for things to improve.
- Why fix something that’s not broken?
- There’s a reason we’ve always done things this way.
- We don’t have the budget for it.
- Our customers will never go for it.
- It’s against company policy.
- We’ve never tried it before. How do we know it’ll work?
- We did try it and it didn’t work.
- The idea sucks!
- Hmmm, let’s sleep on it.
- Sorry, we have to protect our stockholders.
- Let’s create a committee to study it.
What are some other golden oldies?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.