By Alan Graner
Read the in-depth version “21 Tactics to Increase Blog Traffic (Updated 1014)” by Rand Fishkin at https://moz.com/blog/21-tactics-to-increase-blog-traffic-2012.
There’s an art to building a successful blog with significant traffic. Here are some successful tactics you can use.
- Target an audience likely to share your content. By targeting sharers you dramatically improve your chances of reaching larger audiences and growing your traffic numbers.
- Make your blog content SEO friendly. 20% of the effort and tactics to optimize your content for search engines will yield 80% of the value possible.
- Use Twitter, Facebook and Google+ to share your posts and find new connections. People that participate in these networks are more likely to help distribute your blog.
- Install analytics and pay attention to the results. Analytics are critical to knowing where you’re succeeding and where you have more opportunity.
- Conduct keyword research while writing your posts. 80% of value comes from using the keyword effectively in the post title and headline and writing high-quality content,
- Participate in social sharing communities like Reddit and StumbleUpon. You must add value to these communities to see value back. Learn the ropes.
- Guest blog (and accept guest posts). Guest blogging spreads your brand to new audiences who’ve never seen your work. It can also be useful in earning early links and references back to your site.
- Participate in Q&A sites. Use popular services like Yahoo! Answers, Answers.com, Quora, StackExchange and Formspring to strategically provide high value.
- Use your email connections (and signature) to promote your blog.
- Connect your web profiles and content to your blog. Including your blog’s link on your profile pages is obviously incredibly invaluable.
- Be consistent and don’t give up.
What tactics do you use to increase blog traffic?
Alan Graner is Chief Creative Officer at Daly-Swartz Public Relations, an Orange County, CA business public relations and marketing content firm. For content that makes you stand out from the crowd, email Jeffrey Swartz at firstname.lastname@example.org. Or visit www.dsprel.com.