Orange County Public Relations Agency
Specializing in High Technology Markets
Hardware, Software, Mobile, Internet and Services
Our job is to communicate clearly and forcefully who you are, what you represent, what you offer, what your brand represents and why people should choose you over your competitors.
To accomplish this we ask three basic questions:
- Why do I need your products/services?
- Why should I buy them from you?
- What’s in it for me?
The answers to these questions will determine your brand identity, your marketing positioning and your basic marketing messages. We then use an entire arsenal of marketing communications weapons to hammer home these core values to make your company, your brand and your products/services stand out from your competition.
Here are some of the public relations (PR) weapons at our disposal:
- Media/analysts relations
- Online press kits
- General news releases
- Product reviews
- Case histories/testimonials/success stories
- Analyst briefings
- Press interviews
- Speaking engagements
- Feature articles
- White papers
- Web site support
- Trade show support
- Direct mail